01 — CONTENT
Use one a day and you'll be sorted for content until next month's issue lands.
POSITIONING
01 Pick one client win and break down exactly what you did, step by step, that got the result. 02 What’s changing in your industry over the next 12 months that most people aren’t paying attention to yet? Give your honest prediction. 03 Talk about an opinion you hold (and why) about your industry that not many other people do. 04 Create a post outlining who your service is and isn’t for. 05 What’s a “best practice” in your industry that you think is actually bad advice, and why? 06 What’s the tool, tactic or trend everyone seems obsessed with that you’d happily stop using tomorrow? 07 Write the post you’d send if someone asked, “Why should I choose you over everyone else?” 08 What’s something your competitors do that you refuse to do, even though it might cost you business? 09 What do businesses who’ve had a bad experience with a similar service tend to have in common? What actually went wrong, and who was responsible?
CLIENTS & DELIVERY
10 What things will you not tolerate when working with a client? 11 What’s something someone says on a sales call that instantly tells you they’re going to be a great client… or a terrible one? 12 What’s something every new client is surprised by once they start working with you? 13 Think about the frustrating experiences your audience has had with other providers. What do your clients tell you they’ll never deal with when they work with you? 14 Have you ever had a client who left, tried someone else, and then came back? What happened? 15 If someone watched you work with a client for an hour, what’s one thing they’d see that your competitors don’t do? 16 What type of clients come back to you time and time again? What does that say about your business… and the alternatives? 17 What’s something you do every single week that your clients never see, but that makes all the difference?
SALES & OBJECTIONS
18 Go back through your last five sales calls. What questions kept coming up? Answer them in a series of posts. 19 Make a list of the five questions you always ask on a first call, and explain why each one matters. 20 Name the real reason people hesitate to buy from you (price, timing, trust, “will this work for me?”) and answer it directly, like a DM reply. 21 What would you say to someone on the fence about buying from you right now if they messaged asking, “Is this actually worth it?” 22 What’s the question you’re tired of answering… because people keep asking the wrong thing? 23 Explain how much it costs to work with you, what that investment actually buys, and who shouldn’t pay it.
PERSONAL STORIES
24 What’s something people assume about how you work that’s completely wrong? 25 What’s a mistake you made earlier in your career or business that completely changed how you work today? 26 What’s one thing you’d tell yourself on day one of starting your business, knowing what you know now? 27 Screenshot a message from a happy client (with permission) and explain exactly what you did that earned that response. 28 Tell the story of the client you were most nervous to take on, and what happened. 29 What problems is your audience bringing to you right now on sales calls, client sessions, or social? Pick one and answer it. 30 What’s something you’ve turned down (a client, a project, or money) and don’t regret?
